Content coaching + design support for service businesses Make Content Make Sense

Your business deserves content that looks as good as the work you do.

Create content that feels easier to make and gets people popping into your DMs.

If you’re spending far too long writing, building and posting content that doesn’t really do your business justice, or wondering why your business doesn’t get the attention it deserves on social media, let’s get it doing the job for you…

With practical content coaching, design expertise and support that meets you where you are, we’ll turn the brand you’ve already built into content you’re proud to put out there.

Choose a one-off Power Hour or ongoing monthly support

Jazz on the sofa with her laptop Writing notes at Jazz’s desk Make content make sense

Imagine opening the apps and feeling good about what you’re putting out there.

Less faffing, more posting

Your posts look like they belong to your business. They’re recognisable, easy to follow and give people a feel for the quality of what you do.

You know what a post needs to achieve before you start creating it. You know what people need to see first, how to make the important bits stand out and how to make your carousels and reels flow well.

You’re not staring at a blank Canva or Edits page, changing fonts for the 7th time or squeezing another rushed post into the ten minutes you’ve got spare.

Instead, you’ve got a clearer way of creating content. You can make the most of your existing branding, use design with purpose and show up in a way that feels like you.

And when someone lands on your page, they get a better sense of the business behind it: what you’re brilliant at, what makes you you and why they should choose you.

That’s the difference between simply getting content posted and creating content that does your business justice.

You’re brilliant at what you do. Your content just isn’t showing it yet.

You open Instagram to make a quick post, but what you throw together feels rushed and doesn’t really represent the business you’re proud of.

You spend ages in Canva moving things around, trying different fonts and colours but you’re still not sure if it’s working.

Your posts look a bit different every time. You have a brand, but you’re not sure how to bring it through consistently in your content.

You save inspiration and download templates, but when you try to use them they don’t quite feel like your business.

You know your content needs to do more than look pretty, but you’re not always sure what to change or what each post needs to say.

You post helpful things, but your content doesn’t always show the quality, personality or experience people get when they do work with you.

You ask AI for design and strategy advice or why a post didn’t do well, but the suggestions feel dull because it doesn’t truly see your business, your audience or what you want to achieve.

And it can leave you thinking you need a new brand, better templates, more time or some secret Instagram trick.

But really a big rebrand or a quick cheap fix doesn’t get you understanding how to make the pieces you’ve already got working for you (and it definitely can!)

It’s not that you’re terrible at content! We just live in a world full of content advice & overcomplicated methods of selling on socials.

Good content isn’t about making it fancy, following whatever style is trending this week or whichever new advice you saw on your recent doomscroll.

What you simply need are intentional decisions that get your content really speaking to and connecting with the right people.

What should someone notice first? Is the main point clear? Does the design guide their eye? Do you have a main point to your post? Does the post feel like it belongs to your business?
Content design
HierarchyTypographyContrastSpacingComposition
Content strategy
MessagingContent jobsPost formatsCTAs

When you understand the basics of content design (hierarchy, typography, contrast, spacing, composition) and content strategy (messaging, content jobs, post formats, CTAs) you stop guessing and figuring it out as you go.

You can look at a post and work out what works, what’s getting in the way and what to do differently.

Pair that with a simple, repeatable way to create content, it becomes much easier to show up without spending all your free time in Canva.

What we’ll work on

A clearer, more confident way to create content

Inside coaching with me, we look at what your content needs to get across, where you’re getting stuck with it and how we can make changes that work for you and get your content working.

Bring your existing brand to life in the content you’re sharing.

We’ll look at how you’re using colours, fonts, images and visual styles, and how to make your posts feel more recognisable and connected to build familiarity and confidence with your audience. You don’t automatically need a rebrand, but might simply need to use what you already have with more intention.

Jazz working at her desk with her cat on her lap

I’m a designer of 10 years, a mum of two and a busy business owner who’s looking at your content from my experience.

I’ve spent 10+ years working in design and I bring that experience into the way we look at your content, so you can put out strategically designed content without taking the design course yourself.

I’ll help you see the things you might not notice: where the layout is working against the message, why the hook isn’t standing out, how to make your brand feel more consistent, or what would make a post easier to read.

I’ll also explain the why, not just tell you to move or remove something.

I’m a busy business owner with lots to juggle and a brain that doesn’t let focus happen easily. I’ve created the processes and systems I need to be able to fit content into the mix without spending hours on one post, and this is what I share with you.

You’ll get practical guidance you can use again, whether we’re working on one post, your wider content approach or the way you create every week. You get a hub to plan out your content as well as my support in making it easily repeatable and quick.

You bring the business knowledge. I’ll bring the design eye, the questions and the support to help you turn it into content that works.

Choose how you’d like support

A one-off session or someone in your corner month after month.

You don’t have to commit long-term to get useful help. Start with the level of support that makes sense for you right now.

Option 1

The Power Hour

One focused session. A lot less guesswork.

Got a content problem you want to finally sort? Need a fresh pair of eyes on your Instagram, a content creation process that isn’t quite working, or help figuring out how to make your brand and personality come through in your posts?

A Power Hour gives us dedicated time to get into the detail, work through what’s not clicking and decide what to do next.

We can use the session to:

  • Review your Instagram content and spot where the design could work better whilst still being doable for you.
  • Work through a specific post, carousel, reel or content idea you have to get it working towards your goal.
  • Look at how you’re using your existing branding in your posts or how we can draw it out more to build an inviting feed.
  • Get to grips with hierarchy, layout, typography, contrast or other design decisions in a way that’s clear and simple.
  • Make a plan for a content challenge that’s been taking up far too much headspace and causing overwhelm.

You’ll leave with clear decisions, practical recommendations and next steps you can actually put into action.

60 minute sessions

Investment£179

Book your Power Hour
Option 2

Monthly Content Support

Ongoing support. More confidence. Less figuring it out alone.

Sometimes one session isn’t quite enough. You want to put what you’ve learned into practice, get feedback as you go and have someone to turn to when you hit a content wall.

Monthly Support gives you an ongoing space to work on your content, build your design confidence and keep consistent with posting content that does the job.

Together, we can:

  • Work through your content as you’re creating it, rather than waiting until you’re stuck.
  • Review designs and get feedback on what is and isn’t working.
  • Build a more recognisable look across your posts using your existing brand.
  • Develop repeatable layouts and a simpler way to create.
  • Make weekly or monthly plans on what to post, what the posts need to do and how to communicate it visually.
  • Keep your content moving, with regular calls to get focused, solve problems and decide what to work on next.

It’s practical, personalised support that evolves with your business. No huge course to work through, no pressure to follow someone else’s way and no being left with a list of ideas and no idea how to implement them.

2 x 60 minute calls per month · between-call support on Telegram Tuesday–Friday · 3 month minimum commitment

Investment£379

Ask about Monthly Support
How it works

Bring the content. We’ll make sense of it together.

  1. 1

    Tell me what’s going on

    We’ll start with what’s happening in your business and where content feels difficult and frustrating.

  2. 2

    Get into the actual work

    We’ll get into where your content and the way you’re using your existing branding or formatting posts could be changed and how to do this in a way that makes sense and feels actionable.

  3. 3

    Make a plan and put it into practice

    You’ll know what to change, why it matters and what to focus on next. The aim is tweaks you can use straight away, not a notebook full of things you never get around to doing.

Jazz at her desk with her cat Jazz smiling
Your content design person

Hiii, I’m Jazz.

I’m a Content Designer & Coach, and I’ve spent more than 10 years working in design.

I love helping business owners take everything that’s already brilliant about their business and bring it to life through content.

Because I know how frustrating it can feel when you’re proud of the work you do, but your Instagram doesn’t really show it. When you know your content could look better, but you’re not sure what to change. When a quick post somehow turns into an hour of faffing around in Canva.

My approach brings together design expertise and practical coaching. I’ll help you understand what your content needs, what your audience should notice and how to make the design support the message.

I’m not here to tell you to throw your brand away, chase every trend or spend your evenings making carousels, and I’m not going to give you a load of basic, bland advice and leave you to figure it out.

I want you to feel confident creating content that looks like your business, shows people what you’re brilliant at and makes the right people want to work with you. Coaching with me is fully focused on what’s unique about your business, your way of doing things and how you need content to work for you.

You know your business. I’ll help you show it.

This is for you if…

  • You’re an established service provider with a business, clients and work you’re proud of.
  • You want your content to reflect the quality and personality people experience when they work with you.
  • You’d like to get noticed by more of the right people and make it easier for them to understand why they should choose you.
  • You want to feel more confident making design decisions instead of second-guessing every post or running to Claude for feedback.
  • You’re ready to put what you learn into practice and make progress with your content.

This wasn’t designed for you if…

you’re looking for someone to build your whole business strategy, write all your copy, create and post all your content for you, or develop a completely new brand identity.

Want custom-designed templates instead? Check out the Content Design Kit →

FAQs

Questions you might have

Can’t see your question? DM me on Instagram or send me an email.

Not at all. You don’t need to be a Canva expert or naturally creative. We’ll work with your current confidence and help you understand the design choices that make content clearer and more effective. Canva is simply the tool many people choose to use where it makes sense, but I’m happy to show you how to bring your content to life in Edits or work with what you prefer to use.

No, you may not need a rebrand at all. We’ll look at what you already have and how to bring it through more consistently in your content to show off an image you’re proud of. If your existing brand is right for your business, we’ll make good use of it.

Good design is about communication, not pretty decoration. We’ll look at what the post needs to achieve, what people need to understand through it and how the design can make the message clearer, more memorable and easier to act on.

We’ll absolutely work through content ideas and what different posts need to do. My focus is helping you make your posts in a simple way, make purposeful content decisions and bring your ideas to life through design. I’m not selling a full positioning or copywriting service, so you’ll still bring the expertise, offers and message from your business, and I can help you bring that out in your content with a process for planning and designing that takes you a lot less time and that you can continue to do without me.

A Power Hour is a focused one-off session for a specific challenge or priority. Monthly Support is for when you want ongoing calls, feedback and help as you go with me in your back pocket.

Absolutely. A Power Hour can be a useful way to work together first and decide whether ongoing support would help.

The focus of this offer is coaching, feedback and practical support so you can make better content decisions and create with more confidence. If you need custom-designed Canva templates, that’s a separate service: the Content Design Kit. Check it out here

That depends on what we’re working on and how much you want to implement. The aim is to make content feel more manageable, not give you another overwhelming to-do list. We’ll agree practical next steps that make sense for your capacity.

Your business is brilliant. Let’s make sure your content shows it.

You don’t need to spend another evening moving things around in Canva or scrolling through your own page wondering why your posts don’t feel quite right.

Let’s make your content easier to create, more purposeful and a much better reflection of the business you’ve worked so hard to build.

Power Hour£179 See options