Content-Led Management
Get found, trusted and chosen: without creating your own content.
Content creation for a single platform that becomes your online shopfront. You stay in control, replying to DMs and chatting with your community, while I handle the time drain that’s currently not working for you: the strategy, the design, the captions and the posting, so you can focus entirely on doing the work you love, whilst your content brings in the perfect fit customers.
You're doing the work you love, but posting about it has turned into a chore
You didn't start your business so you could spend your evenings staring at a blank caption box, wondering what on earth to say.
You know you should be showing up online. You know your ideal clients are out there, scrolling, looking for someone just like you, but between running the business, looking after your clients and actually having a life, content keeps sliding to the bottom of the list.
So right now, you might be:
Posting just when you remember, reusing the same three photos on repeat
Writing a caption in two minutes flat just to get it done, then closing the app and trying not to think about it until next week
Carrying that nagging feeling in the back of your mind: if I'm not consistent, will the algorithm punish me?
Getting new customers through word of mouth, but knowing your online presence isn't pulling its weight
Watching content eat into the headspace you need for actually running your business
Or you’re doing well at putting out content but your business is growing and you need to let something go so you can keep doing the work you love
So what if we just took content off your list?
Imagine opening Instagram and actually feeling good about it.
Your feed looks like you & your business, with an instantly recognisable feel and a calmness you didn’t think was possible
New followers land on your page and get a feel for who you are and why they can trust you, within seconds
Every month, your stories are done, your posts are done, the only thing left for you to do is hit approve in your client hub
You're showing up online consistently without lifting a finger, and that content is building trust, staying visible and turning a scroll into an enquiry, booking or sale (on repeat)
That's what Content-Led Management is all about: a social media presence that runs as a reliable source of new business, not another job on your to-do list.
Word-of-mouth got you here, but it only reaches so far, it can't work while someone's still deciding (alone, on their phone) whether to trust you and buy, or not
That's where content picks up where word of mouth leaves off.
It works when done right, using my Get Found, Trusted & Chosen framework running through every post:
Get Found: Purposeful content means the exact people looking for what you offer can find you.
Get Trusted: The moment someone lands on your page, they feel safe, just from the way it looks and feels.
Get Chosen: Sharing your expertise and behind the scenes makes it effortless for followers to take the next step and book.
Content-Led
With Content-Led Management, I take over the entire process for one platform (the strategy, the design, the captions, the posting) tailored entirely to your brand, so you're consistently getting found, trusted and chosen without it costing you any time or energy.
Everything is built around your actual business, your target audience, and the real reasons people choose you over anyone else. You stay fully in the loop and nothing goes live without your say, but the planning & the creating, that’s all on me to take care of for you.
I'm Jazz, a designer with 10+ years of graphic design experience and 6+ years in marketing.
Design is where I start with every piece of content I create, because it's what makes someone stop scrolling, feel safe and actually take in what you're saying. I'm not asking "does this look nice?", I'm asking "would this make someone feel safe enough to book?", "would this make me choose them over someone else?", “Does this genuinely & authentically represent their brand?”. That's the standard every post is designed to.
Alongside that, I'm a mum of two who's spent a lot of time scrolling for a product or service myself, trying to work out which one actually feels reliable and trustworthy. That perspective sits behind every strategy, every caption and every graphic I create for a business.
I work with heart-led businesses (the ones running on word of mouth and reputation) because I know exactly what it takes to translate that same trust online, and turn it into content that does the selling for you.
The Proof
My Content-Led client, King’s Lynn Chiropractic Clinic, saw (compared to their previous 6 months):
+2.9K% increase in content views
+1.5K% increase in engagement/interactions
+1.2K% increase in page followers
+2.5K% increase in actionable link clicks
+488% increase in page visits
Same business and same amazing work. The only thing that changed was a social media presence finally working for them, instead of sitting there quiet, leaving people wondering "are they even still open?"
What working with me looks like
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An onboarding questionnaire, then a call, getting to know your business properly. Your story, your values, how you naturally talk about what you do. This is what makes the handover feel seamless, so your tone of voice is installed from day one and it still sounds like you.
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Your content plan, from your tailored brand strategy. Your first batch of content, written and designed. Everything mapped to your business and your actual customers.
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Every piece goes into your private client hub for you to review. Nothing goes live without your approval.
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Once you're happy, I post it, track it and report back on how it's performing, then we do it all again for the next month, with a catch-up call in between. You get the fun part: doing the job you love, without content ever sitting in the back of your mind as a never ending to-do.
3 feed posts a week, strategically built to get you found, trusted and chosen
Weekly stories (3 to 4 days a week)
Professional, brand-aligned graphic design, so your content is instantly recognisable as yours
Profile optimisation, so your page is working for you from the very first visit
A private client review hub to preview every piece of content and give feedback before anything goes live
Monthly data reports, so you can see exactly what's working and why
What you get, every month:
The support:
You're never left wondering what's happening with your content. Everything lives in your client hub, planned, written and designed, ready for your eyes before it's posted. We stay in touch with monthly calls, so you're always in the loop.
What changes for you:
You’ll have a social media presence that looks authentic, sounds like you and works as an extension of your business, reaching new people, building trust and bringing in new enquiries regularly. One less thing to think about, and one more reliable source of new business that just keeps going, whilst you’re using your free time to actually take a pause.
£749 per month
minimum 3 month retainer
Or pay £2,240 upfront for the 3 months
Get found, trusted & chosen
♡
Get found, trusted & chosen ♡
“Jazz has an incredible ability to take what often feels like our complete cluelessness and turn it into a clear, structured, and effective strategy.”
Victoria Howard
FAQs
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Whichever one your ideal clients actually spend their time on. We'll talk this through on our call if you're not sure, but ultimately it is your choice. I usually work with Instagram and Facebook, but I can also offer LinkedIn content management.
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Yes. Every piece of content is designed to be recognisable as your brand, consistent, familiar and safe for anyone landing on your page for the first time.
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Absolutely. We can start from any point in your business journey, whether you’re starting fresh or picking up an account that’s been quiet for a while.
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Yes! Your tone of voice is built in from day one, so your content sounds like you, even though you're not the one writing it. I do this by really getting to know the ins and outs of your business from our very first chat.
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Just enough to approve content in your hub each month. After our first deep dive call, the strategy, writing, design and posting are all handled by me. All I ask is for you to provide or continue to take your own photos and videos, to create content that really thrives and shows off your business to its fullest.
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If you get to a point where you want two platforms managed, with outreach and engagement to bring in new people, then Full Presence is the natural next step.
Grab my
free Canva templates
The 3 posts to pin to your Instagram page so that people trust you fast and buy from you quicker. Get my Trusty Pin Pack below.
